Selected work

Eight projects, one approach.

Featured

Fischer Sports

Rebuilding a freeride brand in the US market.

Doubled category sales. #1 selling SKU, every year. Seven years of industry awards.

02 Brand partnership Fischer × Ford A LinkedIn message turned into 35K leads. Co-branded SKU, full-season demo program, 35,000+ leads — without an agency or a media buy.
03 Brand partnership Fischer × Ore-Ida French fry skis at X Games. A non-endemic consumer brand executed a real ski collaboration with Fischer in five months.
04 Creative direction Fischer Sports Donny Pelletier × Fischer Skis. Two creative-directed video series with Maine's most beloved cult ski athlete.
05 Event & creative Yakima Products Rack Dawg University. Ten national training events and a video series that gave Yakima a reusable content asset every season.
06 Founder story Midwest Ski Film Festival Founded with Andy Paskov, 2008. College classroom to sold-out theaters. The marketing playbook I still run today, started in 2008.
07 Consulting · current Snap Two Ski Shopify migration & GTM for a DTC ski startup. Platform, sales program, content roadmap. A senior marketing partner for a small brand.
08 Consulting · current Collinsville Canoe & Kayak Local SEO for a Connecticut paddlesports retailer. A focused four-week engagement bringing local search signals up to where they should be.