Selected work
Eight projects, one approach.
Brand strategy, partnerships, creative direction, and consulting — across enterprise outdoor brands and independent businesses. The thread between them is the same: getting close to the audience, doing the work, keeping the budget honest.
Rebuilding a freeride brand in the US market.
Fischer Sports
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- 01 Brand strategy Fischer Sports Rebuilding a freeride brand in the US market. Doubled category sales. #1 selling SKU, every year. Seven years of industry awards.
- 02 Brand partnership Fischer × Ford When a 122-year-old truck brand and a 100-year-old ski brand make something fun. Co-branded SKU, full-season demo program, 35,000+ leads — without an agency or a media buy.
- 03 Brand partnership Fischer × Ore-Ida French fry skis at X Games. A non-endemic consumer brand executed a real ski collaboration with Fischer in five months.
- 04 Creative direction Fischer Sports Donny Pelletier × Fischer Skis. Two creative-directed video series with Maine's most beloved cult ski athlete.
- 05 Event & creative Yakima Products Rack Dawg University. Ten national training events and a video series that gave Yakima a reusable content asset every season.
- 06 Founder story Midwest Ski Film Festival Built from inside the scene. College classroom to sold-out theaters. The marketing playbook I still run today, started in 2008.
- 07 Consulting Snap Two Ski Shopify migration & GTM for a DTC ski startup. Platform, sales program, content roadmap. A senior marketing partner for a small brand.
- 08 Consulting Collinsville Canoe & Kayak Local SEO for a Connecticut paddlesports retailer. A focused four-week engagement that took the shop to #1 in Connecticut for kayaks, canoes, and rentals.
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