French fry skis at X Games.
- Client
- Fischer Sports × Ore-Ida
- Role
- Project lead, Fischer side
How it started
When Alison Brod Marketing & Communications brought the project to Fischer on behalf of Ore-Ida (Kraft Heinz), the brief was specific: a real, ridable ski themed around Ore-Ida's french fries, on snow at X Games 2026.
What I did
I owned the Fischer side end-to-end — guiding the agency and brand through ski manufacturing they'd never touched before, and navigating Fischer's internal processes to get a special makeup produced on a timeline the factory wasn't built for. From kickoff to finished skis on snow at X Games: roughly five months.
What shipped
The skis launched on the Fischer Ranger — Fischer's $499 freeride platform — across five lengths, sold on Amazon and at select retailers in Oregon and Idaho, and made the trip to Aspen for X Games. Press coverage ran across Powder, Outdoor Sports Wire, and Kraft Heinz's own channels.
The takeaway
A non-endemic consumer brand executed a real product collaboration with Fischer on a five-month timeline. The work on the Fischer side was equal parts cross-cultural project management (translating between an Austrian factory and a US consumer brand agency) and internal navigation (moving a manufacturing process off its usual tempo).