Shopify migration & GTM for a DTC ski startup.
- Client
- Snap Two Ski
- Role
- Consulting — strategy, e-commerce, GTM
The brief
Snap Two Ski is an independent ski brand with a real product story and the usual challenges of any small DTC: a website that isn't built to sell, a wholesale program that needs structure, and limited bandwidth to stand up the marketing infrastructure that lets a small brand grow.
What I'm doing
The engagement runs across two phases. Phase one focuses on foundations: migrating the e-commerce store from GoDaddy to Shopify, refining the wholesale program to industry standards, recruiting independent sales reps, building a go-to-market strategy from sell-in to sell-out, and consulting on social and content strategy. Phase two layers on growth: SEO content, paid digital strategy, an affiliate program, a B2B ordering platform, and the Amazon launch.
Why this works
A brand at Snap Two's stage doesn't need a full agency. It needs senior thinking on the right things in the right order — and someone who can bring the practical judgment to choose what's worth doing this season versus next. That's what this engagement is built around.
This case study will be expanded as the work progresses.