All work
Consulting · current December 2025 — August 2026

Shopify migration & GTM for a DTC ski startup.

Client
Snap Two Ski
Role
Consulting — strategy, e-commerce, GTM

The brief

Snap Two Ski is an independent ski brand with a real product story and the usual challenges of any small DTC: a website that isn't built to sell, a wholesale program that needs structure, and limited bandwidth to stand up the marketing infrastructure that lets a small brand grow.

The Snap Two Ski homepage on Shopify — hero reads More turns. More confidence. More fun., above a trust strip and the ankle tether story.
The rebuilt Snap Two homepage, now running on Shopify

What I'm doing

The engagement runs across two phases. Phase one focuses on foundations: migrating the e-commerce store from GoDaddy to Shopify, refining the wholesale program to industry standards, recruiting independent sales reps, building a go-to-market strategy from sell-in to sell-out, standing up a custom browser game and prize contest as an owned acquisition channel, and consulting on social and content strategy. Phase two layers on growth: SEO content, paid digital strategy, an affiliate program, a B2B ordering platform, and the Amazon launch.

A game, and a reason to come back

One of the most distinctive pieces of the engagement: we built Snap Two a custom browser game. You ski a tethered parent-and-kid pair down the hill — dodging trees and rocks, grabbing cocoa for extra lives — which makes the product itself the thing you're playing. It's genuinely fun, and it lives right on the storefront.

The Snap Two browser game in play — a tethered parent and child skiing down a slope past pine trees, with distance, lives, and live session stats.
Skiing the tether down the hill in the custom Snap Two game

The game does real marketing work. Every run ends at a leaderboard, where players post a score and — to enter a prize contest — an email. For a brand this size, that's an owned acquisition channel: engagement and email capture that doesn't depend on paid media. We developed the contest strategy together with the team — prizes, dates, and mechanics — and drafted official rules to keep it clean and compliant.

The game's end screen — a final distance score with fields to post to the Showdown leaderboard, an optional email to enter the prize contest, an email opt-in, and a See Official Rules link.
Every run ends at the leaderboard — score, prize entry, and an email opt-in

Why this works

A brand at Snap Two's stage doesn't need a full agency. It needs senior thinking on the right things in the right order — and someone who can bring the practical judgment to choose what's worth doing this season versus next. That's what this engagement is built around.

This case study will be expanded as the work progresses.

See the work live at snaptwoski.com →